Gary Vaynerchuk is launching a talent agency for Twitter’s six-second video platform Vine called “Grape Story,” according to Fast Company. “A lot of people who are YouTube celebrities and have crossed over to Vine are not doing well,” Vaynerchuk tells Fast Company. “This takes a very specific skill. So we’re going to be looking for people who aren’t famous for anything else other than they artistically figured out how to storytell in six seconds.” Virgin Mobile is one of the first companies to hire talent from Grape Story, and Vine stars working for the agency will have creative freedom to tell any story while incorporating the company’s message or product.
image via Erik Kastner