These guys created a giant boulder made of LEGO blocks and had it chase their friend dressed as Indiana Jones down a steep street on Potrero Hill in San Francisco.
UPDATE 1: Several people are claiming that this was actually a viral video by Lucasfilm to promote the new Indiana Jones film and that the boulder was not made entirely of LEGO’s, but rather a styrofoam ball with LEGO’s on the outside. Does anyone know the people involved with producing this video so we can confirm any of this?
The video was posted by macattck2533 with the following description:
“We built a huge LEGO boulder and then made our friend dress up as Indy and run from it. Fun times!”
Normally people like to take credit for their work as well as giving credit to their crew, but so far I can’t find any information on who was behind this.
UPDATE 2: The San Francisco Citizen is investigating the origins of this viral video.
UPDATE 3: Boing Boing is now posting updates regarding this viral video.
via Mark Trammell’s Flickr photostream
photo by Mark Trammell
Related Posts:
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- The 50th Anniversary of the LEGO Brick
- Illegal Soapbox Derby 2007 on Bernal Heights Hill
- 15th Annual Potrero Hill Festival
{ 14 comments… read them below or add one }
Or styrofoam. Some believe that it was made 100% from foam
http://www.flickr.com/photos/87457200@N00/2507771708/
http://flickr.com/photos/chasingfun/2476629848/sizes/o/
It’s made of styrofoam. But hey, totally viral right!? Totally not at all a paid for commercial viral campaign for Lucasfilm and Lego, right? Cause everyone who wants to put a video on youtube can just call up San Fransisco’s City Hall and have them shut down a street, and a lot of stuff on youtube has a 2-3 man camera crew, right?
That is beyond wonderful.
Awesome video either way :)
definitely an attempted commercial viral video.
As leopold pointed out its all styrofoam (not 5 million legos)
which everyone should have known from how slow it rolled.
why not at least put a weight in the center so it picks up speed.
but I’d like to add,
the minivan’s lights never flash, and the car “alarm” was clearly added in editing.
pretty shoddy work for lucus film.
Well, something definitely feels funny about it to me.
It seems very much like an attempted commercial viral vid. From the demeanor and dress of the participants, to the logistics and costs involved, not to mention the heights of jackassery that would be required to attempt this given the probability of damaging cars or causing an accident (or the naivety required to not foresee such risks). Finally, there’s the fact that none of the usual suspects have heard anything about this, before or since.
All in all, I’d be surprised if these folks didn’t turn out to be from some ad agency, actors, or paid carpetbagging shills of some sort, mimicking something they fundamentally don’t understand.
This photo was pulled from Flickr. Via Googlecache:
http://209.85.141.104/search?q=cache:fcD3h_-gLgAJ:www.flickr.com/photos/chasingfun/2506153030/+%22Giant+LEGO+Ball+Was+Styrofoam%22&hl=en&ct=clnk&cd=1&gl=us
Highly unlikely to have so much street parking available on both sides of the street at any time of the day or night.
Imagine the Indy character got paid, had worker’s comp, insurance, etc.
Why is there a smashed watermelon?
There’s no way that boulder could have been made from actual legos. For starters, you’d have seen pieces breaking off as it rolled. Also, there’s no way there would have been parked cars on a street where they were rolling a boulder made of legos. Could you imagine the damage to the paint job if your car was hit by that thing? After all, with a shape like that, you know it can’t keep a straight course for very long.
I saw it up close as I was leaving for work. The outside was definitely made from real Legos. Can’t vouch for what was inside.
Oh, and I think the production company was called “Teak Productions” or something like that.
Wow, I wish I was as smart as all of you. You obviously know so much and have figured it all out.
It’s viral. Do a search on the name of the YouTube account and you’ll find a link to an “at work food blog”. The office is the Sausalito marketing group “Butler, Shine, Stern & Partners” located on Liberty. I’ve worked in the same building and recognized the interior. On one of the food-blog snaps you can also see the person who uploaded the YouTube vid in the back. Of course, I’ve commented on this on the YouTube video and am now blocked.
The origonal “creative commons” photo was also turned “private” as soon as I first spoke up on YouTube.
MMMmmmmmmmmEH!
It was done by Teak Motion Visuals – they’re a kick ass post house in SF.
Sandy, it seems odd that they didn’t want to take credit for making it.