Fortune On The Increasing Role of Social Media at Conferences

Kenyatta Cheese & Steve Garfield

Dan Fost wrote an interesting article for Fortune “Welcome to Conference 2.0”, about SXSW Interactive 2008 outlining how social media, specifically services like Twitter, is playing a larger role at conferences. An example he uses is last Sunday’s controversial SXSW Interactive keynote interview by Sarah Lacy with Facebook founder Mark Zuckerberg, where the audience starting revolting against the interview, using Twitter as a massive backchannel.

In the article Dan also mentions our infamous AltaVista party, one of several spontaneous parties we organized using Twitter at SXSW Interactive 2008.

photo by Scott Beale

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