Facebook Beacon Backlash, Leads To Apology & Opt-Out Option

by Scott Beale on December 5, 2007 · 0 comments

Opt-Out of Facebook Beacon

Last month Facebook added Beacon, a new service that tracks Facebook members activities through partner websites, ie. purchasing a product, signing up for a service, and so on. The problem is that many people did not realize that their activity was not only being tracked, but posted to their Facebook News Feed. This resulted in a gargantuan backlash over privacy issues, causing several partner companies to withdraw from the service and even prompted some users to leave Facebook.

Today Facebook founder Mark Zuckerberg posted an apology on the Facebook blog, which included information on how to opt-out of the service (here’s a screenshot).

Here’s more on the Beacon opt-out options from Read/WriteWeb.

Here Are A Few Related Posts You Might Enjoy:

- Michael Crook Issues DMCA Apology Video

- Facebook Releases New Desktop App

- Facebook Has Acquired FriendFeed

- Facebook Hosts Lunch 2.0 Developer Happy Hour

- Laughing Squid Facebook Page

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Written by Scott Beale

Scott has written 4990 posts on Laughing Squid.

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