To promote his new book Martian Summer, author Andrew Kessler opened Ed’s Martian Books, a New York City bookstore that only sells his new book, Martian Summer. The book is Kessler’s account of his time spent as a civilian observer of the NASA Mars Phoenix rover mission. The store is a rather clever marketing ploy–Kessler’s day job? Advertising.
photo by Trammell Hudson
See Also:
- Become Someone Else, A Terribly Clever Bookstore Ad Campaign
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afterword by Stuart Mangrum of the Billboard Liberation
Front and Charlie Todd of Improv Everywhere.
