Amazon Acquires Eclectic Online Community Store Woot

Amazon has acquired Woot!, an eclectic online community store known for their “One Day, One Deal” approach to selling cool stuff. To help explain what is going on, they released this monkey rap video “We Got Acquired By Amazon”.

Here’s the hilarious email that Woot CEO Matt Rutledge sent out to his employees regarding acquisition.

I know I say this every time I find a picture of an adorable kitten, but please set aside 20 minutes to carefully read this entire email. Today is a big day in Woot history. This morning, I woke up to find Jeff Bezos the Mighty had seized our magic sword. Using the Arthurian model as a corporate structure was something our CFO had warned against from the very beginning, but now that’s water under the bridge. What is important is that our company is on the verge of becoming a part of the Amazon.com dynasty. And our plans for Grail.Woot are on indefinite hold.