What’s the Deal With Unboxing Videos? by PBS Idea Channel

In this episode of PBS Idea Channel, host Mike Rugnetta argues that unboxing videos make objects more sensual rather than real, and offers a distinction between the two.

With every new product release comes a glorious wealth of new Unboxing videos. For the uninitiated, unboxing videos are exactly what they sound like. A person gets a new thing, and film themselves removing it from the packaging. But why do people film these videos, and why do others WATCH these videos? Well for one thing, these videos show what the products ARE, without the annoying filter of marketing. Maybe unboxing videos glorify the act of acquiring and owning? Is there a sensual element to these videos?

submitted via Laughing Squid Tips