The Sound of Taste, Bags of Spices Explode in Slow Motion in Time with Music

Bags of spices explode in slow motion in time with music in “The Sound of Taste,” an ad for Schwartz Flavour Shots created by the Grey London agency.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli, and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.

Here’s a behind-the-scenes video on how the ad was made:

submitted via Laughing Squid Tips