T-Shirts Fly Through the Air Like a Flock of Birds in Imaginative British IKEA Ad

In “The Joy of Storage,” an imaginative British advert directed by Dougal Wilson of Blink Productions for IKEA UK, a flock of bird-like T-Shirts fly through the air, soar through an open window, and put themselves neatly away in a well-organized closet.

Girl with Bird Shirts

Bird Shirts Flying

images via IKEA UK

via Ad Week