Quadrotors Create ‘Star Trek’ Insignia During Earth Hour to Promote ‘Star Trek Into Darkness’
http://youtu.be/HBTWl-DtKdM
To mark Earth Hour 2013, Ars Electronica Futurelab launched 30 LED-equipped Hummingbird quadcopters from Ascending Technologies near London’s iconic Tower Bridge. The quadcopters formed the Star Trek insignia as part of a promotion for the upcoming film, Star Trek Into Darkness.
image via Ars Electronica
via CNET