Quadrotors Create ‘Star Trek’ Insignia During Earth Hour to Promote ‘Star Trek Into Darkness’

To mark Earth Hour 2013, Ars Electronica Futurelab launched 30 LED-equipped Hummingbird quadcopters from Ascending Technologies near London’s iconic Tower Bridge. The quadcopters formed the Star Trek insignia as part of a promotion for the upcoming film, Star Trek Into Darkness.

image via Ars Electronica

via CNET