New Apple Ad Features Santa Claus Using Siri on Christmas EveScott BealeDecember 18, 2011 Santa Claus embraces technology in a new Apple ad, using Siri to help out on Christmas Eve. Related Posts Scott Beale Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. He can be found posting on Threads and sharing photos on Instagram.