Matchbook, Field Guide To A Charmed Life

While stopping by the wonderful Cupcake Cafe in Hell’s Kitchen today for a cappuccino, the man behind the corner proudly mentioned that his daughter was launching a new online magazine today and handed me an actual matchbook promoting Matchbook, a “field guide to a charmed life”. Congrats on the launch, looks like you are off to a great start!

Launched in January 2011, Matchbook is an online lifestyle publication celebrating classics – shaken and stirred. Our monthly issues cover past and present fashion, decor, the arts, travel and culture. Brimming with intriguing interviews, stately homes, captivating memoirs and swoon-worthy fashion spreads, matchbook seeks to inspire women around the globe to design a life they adore. From lipstick to letterpress, gelato to grosgrain, and Paris to Peru, consider us your field guide to a charmed life.

photo by Scott Beale