In early July 2012, a group of people gathered at IKEA in Emeryville, California for a IKEA Slumber Party event that was announced on Facebook by the Squirt Gun Mafia. Attendees were encouraged to arrive in their “best set of jammies” and bring optional items like teddy bears, alarm clocks, toothbrushes, etc. and hop into to the beds at IKEA all at 7 PM sharp. Some documentation has emerged from the event, including this video by Stefano that captures the fun (including bedtime stories) using hidden wide-angle cameras.
At 7:00 PM we will climb into the beds in Ikea, Emeryville in our best sets of jammies. Hilarity, nap time, and possibly milk & cookies will ensue. Invite all your friends who look smashing in pajamas.
photo by Tobias Bodine
image via Jessica Colette Choate