A more disturbing alternative to the rickroll, the “McRoll” replaces the cheesy inanity of Rick Astley with the queasy insanity of Donarudo Makudonarudo (Donald McDonald), the mascot of McDonald’s restaurants in Japan.
Commercials featuring Donald – so named due to the lack of a clear “r” sound in Japanese – have been the subject of a variety of bizarre remix videos, complete with psychotronic soundtracks, surreal video processing and seizure-inducing editing. The result is chirpy and harrowing, akin to something one might be subjected to during a session of A Clockwork Orange’s Ludovico technique.
As YouTube poster Shredhead370 says, “I challenge you to watch the whole thing.”
A compilation of the original, unedited commercials can be seen below.
And while we’re on the subject, here are two more original Japanese McDonald’s commercials from 2006, featuring a pair of sexy models-cum-Donald McDonald cosplayers, reaffirming Japan’s lead as the Internet’s single-largest exporter of what the fuck.
via Joseph Pred