Gina Trapani Discusses Social Media and How to Make Time Meaningful at the 2014 XOXO Festival in Portland, Oregon

At the 2014 XOXO festival in Portland, Oregon back in September, Gina Trapani discussed social media and how to make time meaningful — as well as ThinkUp, a company Trapani cofounded that provides daily insight about the ways in which users actually use social networks. Trapani is perhaps best known as the founder of Lifehacker.

Back in 2009, Lifehacker founder Gina Trapani started hacking on a new personal project, a little open-source toolkit for archiving her Twitter activity and show useful stuff with the data. Five years later, ThinkUp launched publicly in March as a for-profit company after a successful crowdfunding campaign from over 1,000 backers.