Eau de Toast, A Scent To Bring Bread Back Into Fashion

For London Fashion Week, the Federation of Bakers offered a limited edition scent called Eau de Toast “to challenge the fashion for bread-free diets” and “to remind women who skip breakfast just what they’re missing out on.” Sample bottles of perfume were offered online but have now sold out. They say, “If you weren’t lucky enough to receive an exclusive bottle, why not make your own aroma by lightly toasting bread at home?”