An Interview With the Legendary Designers Behind the World’s Most Iconic Company Logos

60 Years of Logos: Chermayeff and Geismar” is a wonderful film by Dress Code for their client AIGA that tells the story of the legendary founders of Chermayeff & Geismar (Now Chermayeff & Geismar & Haviv), the design duo who, over the past 60 years, have created some of the world’s most iconic logos. Amongst these instantly recognizable logos are NBC, National Geographic, Showtime, Chase Bank, PBS, Univision, Xerox, Barney’s and the Library of Congress, to just name a few Although the film is short, Dress Code had the opportunity to speak with Ivan Chermayeff and Tom Geismar shortly before Chermayeff’s passing in December 2017.

60 years ago Ivan Chermayeff and Tom Geismar joined forces and the world of design has never been the same. Their company Chermayeff & Geismar & Haviv designed some of the most enduring and defining logos of the modern age. We honor their collaboration with this video, which includes, sadly, the last interview with Ivan before his passing.

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Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails. Lori can be found posting on Threads and sharing photos on Instagram.