Charity Ad Campaign Points Out That Clicking ‘Like’ on Social Media Doesn’t Help People in Need

To encourage charity supporters to volunteer instead of passively “liking” on social media, this stark ad campaign for Crisis Relief Singapore juxtaposes photos of people in desperate situations with a flurry of hands giving the thumbs-up sign (part 1, part 2, & part 3). The campaign was created by the Publicis ad agency.

Liking isn’t helping.
Be a volunteer. Change a life.

via Fstoppers, PetaPixel