guest post by Laszlo Thoth
A good friend living in Japan recently asked the twitterverse whether American Burger Kings would be selling the Windows 7 Whopper in America. In 140 characters it can be hard to tell whether someone is joking, but this announcement is as serious as a heart attack.
In an unusual cross-marketing campaign, Microsoft and Burger King Japan are offering the Windows 7 Whopper during the week of October 22-28 to celebrate the release of Windows 7. Measuring 13cm (5.1 inches) in diameter, the “Amerikanbanzu” (“supergiant”) Windows 7 Whopper features up to seven 113 gram (¼ pound) beef patties totaling 1.75 pounds. The first 30 customers can purchase a Windows 7 Whopper for the special price of ¥777 ($8.49), regular price ¥1450 ($15.84).
Japanese fast food restaurants are no strangers to bizarre marketing campaigns. A few years ago McDonalds introduced their similarly outrageous Mega Mac in a hip, elaborately choreographed, and wildly successful guerrilla marketing campaign.