A Look Inside the National Audio Company, One of the Last Companies Still Producing Audio Cassettes

Bloomberg Business recently profiled the National Audio Company (NAC), one of the last companies still producing audio cassettes. NAC president Steve Stepp describes his business model as “stubbornness and stupidity” and credits his company’s success to the retro movement. By stubbornly sticking to producing cassettes while many other companies abandoned the format, NAC was ready when bands and record labels wanted to return to tape.

The company now produces more tapes than ever before.