What Does IKEA Actually Say About The Human Condition? by PBS Idea Channel

PBS Idea Channel host Mike Rugnetta explores what IKEA says about the human condition. Rugnetta and PBS Idea Channel previously joked about the same topic as their April Fools’ Day gag, but this time they’re serious.

While a huge corporate entity may not be the most likely place to find discussion points for the human condition, we’re going for it anyway. For example, what is “The IKEA Effect”? What is it about building your own furniture that is so satisfying (or frustrating)? And those stores… oh, we can undoubtedly find some metaphors in their labyrinthine layouts. So what DOES Ikea say about the human condition?

What Does IKEA Say About The Human Condition? – April 1st