“What do you guys think? Dagstorp?”
In this episode of PBS Ikea Channel, host Mike Rugnetta babbles animatedly using the names of a series of IKEA objects and furniture as part of the channel’s April Fools’ Day gag.
If you’ve ever built something from IKEA, you know the experience can be considered a metaphor for life itself. The struggles and confusion, the moments of epiphany when things seemingly come together, and then the intense periods of trial when you realize you assembled it backwards. Can we look at IKEA as a company with philosophical motivations, helping its customers come to better self-awareness?