Treadwear, Tires Turned into Fashion Armor For Goodyear Dunlop

Treadwear

Goodyear Dunlop commissioned Munich-based photo studio Mierswa & Kluska to capture their product line in photos while expressing three underlying themes: strength, robustness and armor. For the project, art director Carl Elkins designed Treadwear, a fashionable series of armored costumes made from tires. The images were included in Rubber’s Soul, Goodyear Dunlop’s corporate magazine.

Treadwear

Treadwear

Treadwear

Treadwear

Treadwear

Rubber Soul

Rubber Soul

via designboom

images via Carl Elkins on Behance
photos by Mierswa & Kluska

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