The Commercials of Errol Morris

by mikl-em on July 28, 2008 · 4 comments

guest post by mikl-em

“FlamZ” Miller High Life commercial by Errol Morris

“King Kong” Miller High Life commercial by Errol Morris

“Hackers” Cisco commercial by Errol Morris

So everybody knows Errol Morris, right? The guy who directed A Thin Blue Line? Who won a 2004 Best Documentary Oscar for The Fog of War and whose most recent film is Standard Operating Procedure (2008)?

What is lesser known about this ground-breaking documentary director is that he is a prolific creator of ads for everything from Adidas to Volkswagon. These ads are for both intellectual / savvy faves (PBS and MoveOn.org) as well as very very corporate clients (Nike and Citibank). Many of these ads can be seen on a gallery on his site.

There are well over 200 ads up on the site including about 50 for Citibank and no less than 80 for Miller High Life.

Of course the two ad campaigns that he may be best known for are the Apple “Switch” campaign and the 2004 MoveOn.org political adsa fascinating New Yorker article covers these ads and the history of presidential tv advertising–where ordinary citizens talked about switching from Bush to John Kerry.

Examples below show a couple Apple Switch-ers of note…

“Mark Frauenfelder” Apple commercial by Errol Morris

“DJ Qbert” Apple commercial by Errol Morris

Unfortunately ads on Morris’ site are not set up as embedable, so there are some ads I can’t find elsewhere, and you’ll just have to click through to see the creepy Cisco VPN commercial with an anonymous taxidermy collector, or
the cartwheeling rooftop wedding party drunk on Southern Comfort (or the weird Soco ad in a Bomb Shelter (or the senior citizen dance party (or the strip poker one))) (”Southern Comfort: between friends” is the tagline but why not just say “booze breaks the ice”?), or the Adidas ad about a guy eating a lot.

Here are a few more great Miller High Life (the Champagne of Beers) ads that I couldn’t resist sharing….

“Grandma” Miller High Life commercial by Errol Morris

“Fish Flavor” Miller High Life commercial by Errol Morris

“Casanova” Miller High Life commercial by Errol Morris

And finally a 50’s High Life commercial, just for contrast…

Here Are A Few Related Posts You Might Enjoy:

2008 Super Bowl XLII Commercials

The New Ask.com TV Commercials Are Super Creepy

Mr. T & William Shatner Featured in World of Warcraft Commercials

Muppets Star In a Series of Ultra Violent Wilkins Coffee TV Commercials (1957-1961)

Japandering, Parodies of Japanese TV Commercials

filed under Advertising, Film

{ 4 comments… read them below or add one }

1 adam jackson July 28, 2008 at 10:09 am

Great commercials. I loved the fish & beer comm.

Reply

2 SMM July 28, 2008 at 8:08 pm

Excellent montage, I raise a cold one to the man behind the high life and other commercials with a bit of an edge. Have I gone mental though, or is the 50s commercial actually strangely compelling and cool?

Reply

3 Attaboy Attaboy July 30, 2008 at 8:36 am

He also directed one of my top ten movies: “Fast Cheap and Out of Control!”

Reply

4 Tony Brueski August 16, 2008 at 8:08 am

Nothing like a good beer commercial to streach creative limits.
Tony

http://www.bestradiocommercials.com

Reply

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