New York City Using Skeleton Sign To Scare Drivers Into Slowing Down
New York City is using a new digital sign featuring a pedestrian turning into a skeleton when drivers exceed the 30 mph speed limit in an attempt to scare them into slowing down. It’s part of their new “That’s Why It’s 30” safety campaign.
UPDATE: It turns out that our friends at Barbarian Group were behind this.
via Gothamist
Scott Beale
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