Falling Chocolate Photos

Falling Chocolate Photos by NAM and ARR

Falling Chocolate Photos by NAM and ARR

Falling Chocolate Photos by NAM and ARR

Falling Chocolate Photos by NAM and ARR

Japan-based NAM art collective and AllRightsReserved created these wonderful photos of falling chocolate confections to promote Chocolate Trail 2012, a cancer charity campaign at the Harbour City mall in Hong Kong. As this making-of video shows, the photos were created without the use of digital trickery.

via Colossal

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