After Burner is a new energy drink for people who go to Burning Man. Talk about niche market. It’s described as “Playa Fuel” and “Aura Elixir” with the tagline: “The Fuel You Need To Radically Express Yourself on The Playa”
via anonymous tip
image via After Burner
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{ 8 comments… read them below or add one }
“C2008KCE” – Kevin Charles Evan, I assume. Good one, Kevin!
I’ll take a case.
yawn… let me know when it’s on shelves.
good design btw.
i can smell a Starbucks and McDonald’s on the playa right now….
Wha?
does each can come with a glow stick?
Wouldn’t it be a more radical self-expression to not follow everyone else and make your own energy drink? or not drink them at all?
Or does this year’s theme encourage everyone to embody the sort of stomp all over you capitalism / consumerism in lieu of culture that America’s become know for?
I’m all for small businesses making money off burning man – more power to them. But it seems to me all the creativity of doing things for yourself, making costumes, building a camp has been replaced by a ready to wear, ready to consume version of burning man. The most extreme example I’m aware of being The El Monte RV luxury accomodation – a fully stocked RV driven to the playa for you – oh yeah…
http://www.elmonterv.com/burning-man/ca-245.aspx
Sad but inevitable.
my playa name is Paule, er i mean Rainbow Fruit Squeezer, and I suffer from the democratic delusion we were all born interesting.
Haha, hoax of the week for sure
I’m pretty sure this is a hoax/fake meant to play on the “American Dream” theme of this year’s burn.
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