After Burner: Playa Fuel & Aura Elixir, A Burning Man Energy Drink

by Scott Beale on August 12, 2008 · 17 comments

after-burner

After Burner is a new energy drink for people who go to Burning Man. Talk about niche market. It’s described as “Playa Fuel” and “Aura Elixir” with the tagline: “The Fuel You Need To Radically Express Yourself on The Playa”

via anonymous tip

image via After Burner

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filed under Burning Man

Written by Scott Beale

Scott has written 4990 posts on Laughing Squid.

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{ 8 comments… read them below or add one }

1 Starchy August 12, 2008 at 1:33 pm

“C2008KCE” – Kevin Charles Evan, I assume. Good one, Kevin!

I’ll take a case.

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2 clear August 12, 2008 at 1:56 pm

yawn… let me know when it’s on shelves.
good design btw.

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3 pseudoreid August 12, 2008 at 2:50 pm

i can smell a Starbucks and McDonald’s on the playa right now….

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4 Kevin Evans August 12, 2008 at 3:11 pm

Wha?

does each can come with a glow stick?

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5 stephen August 12, 2008 at 3:22 pm

Wouldn’t it be a more radical self-expression to not follow everyone else and make your own energy drink? or not drink them at all?

Or does this year’s theme encourage everyone to embody the sort of stomp all over you capitalism / consumerism in lieu of culture that America’s become know for?

I’m all for small businesses making money off burning man – more power to them. But it seems to me all the creativity of doing things for yourself, making costumes, building a camp has been replaced by a ready to wear, ready to consume version of burning man. The most extreme example I’m aware of being The El Monte RV luxury accomodation – a fully stocked RV driven to the playa for you – oh yeah…

http://www.elmonterv.com/burning-man/ca-245.aspx

Sad but inevitable.

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6 erik chipchase August 12, 2008 at 5:15 pm

my playa name is Paule, er i mean Rainbow Fruit Squeezer, and I suffer from the democratic delusion we were all born interesting.

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7 Kevin Bracken August 12, 2008 at 8:03 pm

Haha, hoax of the week for sure

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8 Steve August 13, 2008 at 9:17 am

I’m pretty sure this is a hoax/fake meant to play on the “American Dream” theme of this year’s burn.

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