Willy the Hillbilly (1966) – The First Mountain Dew CommercialScott BealeSeptember 13, 2010 “Willy the Hillbilly”, the first Mountain Dew commercial which aired in 1966. “It’ll tickle yore innards!” Related Posts Scott Beale Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. He can be found posting on Threads and sharing photos on Instagram.