Comedy is truth: While some of us scratch our heads and wonder how an environment for jobs like “social media guru” and pay-per-Tweet advertising can exist, others create scathingly brilliant and hilarious videos about an environment that is so very ripe for parody. As of today, no one’s done it better than Markham Nolan and his public service announcement video The Social Media Guru. It’s also a promo for Xtranormal Beta, text-to-video moviemaking software that we hope will be available for Mac users sooner than later. Still, the truth hurts. Telling us he’ll gladly give us a special offer for advice on our Twitter accounts (translation: “I’ll sit on your Facebook and whack you up the Twitter. Financially.”) Nolan peels back the rich tapestry of bullshit and delivers line after line of painfully familiar, nonsensical promises that the douchiest of exploitative social media consultants seem to be offering. We OH, and we weep.
We hope you watch this video and learn many ways to monetize your Twitter followers.