Red Cross Earthquake Awareness “Shock” Campaign

Red Cross, Embarcadero

Over at Metroblogging San Francisco Jason DeFillippo just wrote about a amazing new shock campaign by the Bay Area Chapter of the American Red Cross. The ad is a two sided, mobile billboard, that when lined up correctly, shows what San Francisco might look after a massive earthquake hits. This is part of the Red Cross’ “Prepare Bay Area” ad campaign to help spread awareness of how to get ready for the next “big one”.

photo by Derek Powazek