If This Then That, New Service Lets Users Automate the Internet

If This Then That is a new service that lets users create automated tasks on the Internet in a simple “if, then” format. For example, a triggering event on Facebook can initiate a text message or an action on another site. The if-then formulas can be shared on the site as “recipes“. If This Then That is now in open beta. The service was created by Linden Tibbets, Jesse Tane, and Alex.

We began with the theory that as our digital tools became more domain specific and easier to use, there would be vast amounts of creative potential in how any two tools might be used in tandem. We knew that with this immense potential came a problem of equal proportions. There just aren’t enough developers and designers in the world to craft all these connections. A million developers at a million laptops wouldn’t even make a dent. So we set out to build an incredibly simple tool that anyone could use to define creative, event-driven tasks that fit the pattern “if this then that.”

via Web Monkey