Dupé Store Offers Bottled Air to Shoppers as Part of Australian Campaign to Promote Tap Water

As part of Choose Tap, a campaign to promote tap water over bottled water, Melbourne water corporation Yarra Valley Water created Dupé, a fake company that claims to sell bottled air, sunshine, and other absurdities. The ruse includes a slick website and a pop-up store that offered bottles of organic air to baffled customers.