How a Brilliantly Absurd Marketing Campaign for Cereal Became One of Canada’s Greatest Inside Jokes

Tod Maffin explored how a very clever marketing campaign for the Canadian cereal Shreddies became a national inside joke after Ogilvy & Mather Toronto rotated the square cereal 45 degrees and marketed the unchanged product as “Diamond Shreddies”.

How a Canadian intern created the world’s greatest marketing campaign.

Maffin further explained how Ogilvy & Mather Toronto extended the joke for months through deadpan ads, real focus groups, and limited-edition packaging.

The ‘Diamond Shreddies’ Ads

via Neatorama

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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