A Clever Ad Campaign to Recruit School Librarians Featuring Sculptures of Children Made From Books

Books Are More Than Knowledge

The Yokahama City Board of Education recently launched “Books Build Children” a clever ad campaign seeking to recruit school librarians have a love of books and can pass that onto their students. The campaign, led by Miharu Matsunaga of the Dentsu Tokyo creative team, features sculptures of children made from books in classroom and library settings with positive phrases reinforcing the message.

Read A Book, See The World

We Are Made
We Are Made Of Our Childhood Books

New Book
New Book, New Friends

via Spoon Tamago