Beard Papa’s, Fresh ‘N Natural Cream Puffs

by Scott Beale on November 20, 2007 · 24 comments

Beard Papa's

Beard Papa's

I finally made it out to one of the Beard Papa’s locations in San Francisco. For those of you not familiar with Beard Papa’s, it’s a series of stores based out Japan that specializes in all natural cream puffs, the kind that comes fresh out of the oven.

Known as the bakery of the “World’s Best Cream Puffs”, Beard Papa’s has been a household name since 1999 when Yuji Hirota opened the first Beard Papa’s store in Osaka, Japan pumping out this unique cream puff to happy people. Since that time, our mission has remained unchanged, to pursue uncompromising quality in serving the World’s Best Cream Puffs. By remaining focused in our quality commitment and attention to customer service, Beard Papa’s has courted a devout following of puff lovers who will attest that once you taste our cream puffs, there is no comparison.

Beard Papa's

My choice for my first visit was the curious green tea cream puff.

photo by Scott Beale

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filed under San Francisco

{ 12 comments… read them below or add one }

1 Peter Norby November 20, 2007 at 9:10 pm

Bizarre – I saw one of these while driving around in SF last week and wondered from the signs on the outside just what sort of place it might be. Now I know – thanks!

-/\/

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2 Steve McDonald November 20, 2007 at 9:46 pm

So… how was it?

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3 Colby Palmer November 20, 2007 at 9:49 pm

Beard Papa is one of my favorite treats from the Kodak Theater shopping center in LA. Cool to see I can still get them now that I’m back in SF!

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4 Ian Kennedy November 20, 2007 at 10:37 pm

The Japanese ex-pat community here was very excited when this store opened. Beard Papa is an institution in Tokyo. Whenever I’m downtown, I try and stop by and get a box for the kids who love to eat them for breakfast.

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5 Ian Kennedy November 20, 2007 at 10:38 pm

@Steve – they’re a-w-e-s-o-m-e!

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6 Vicky R November 20, 2007 at 11:01 pm

they are yuppy crack i tell ya.. run away! (and bring me a chocolate one)

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7 tongodeon November 21, 2007 at 12:46 am

In late 2003 some friends and I were visiting Tokyo where we saw a Beard Papa’s establishment. In those early days Beard Papa claimed to serve pipin’ hot cream puffs.

Beard Papa’s cream puffs are not served “pipin’ hot”, they are chilled. The only claim made about the only product sold was 100% false. Beard papa is a liar.

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8 Michael Cuff November 21, 2007 at 1:55 pm

Beard Papa is awesome. The location in Redwood City is even better. The pastry is crispier.
Cupertino location opened in late Oct. Crispy pastry, but under filled. It takes several dry bites to get to the inner goodness. Bummer.

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9 Jeff Harpell November 29, 2007 at 4:29 pm

A novelty food item. I tried one at Westfield Mall SF and thought it was ok. The cream filling was not that flavorful, and the pastry lacked the true taste of pate choux. I wouldn’t buy another.

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10 Mark M November 30, 2007 at 11:39 am

The word “natural” is sprinkled on the above post and splattered all over “Beard Papa’s, Fresh ‘N Natural Cream Puffs” site, however, margarine is listed in the ingredients. Margarine is hydrogenated oil, a trans fat, and although it is made from natural ingredients, it’s definitely not natural as commonly defined. The puffs look good, but hydrogenated oil/trans fats, no thanks. Please correct me if the margarine in their ingredients means something other than hydrogenated oil.

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11 Pit Pat November 30, 2007 at 2:24 pm

Beard Papa should merge with Dunkin Donuts and take over the world! Oh and I recommend the pumpkin flavored Beard Papa, just yummy.

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12 Melissah Bruce November 30, 2007 at 8:41 pm

Beard Papa at Hollywood & Highland and Beard Papa at Fanuil Hall both rock! Opposite coasts, same yummy goodness! Wish they’d come to Tennessee… but they never will, I’m sure :(

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