A Massive 10-Foot Ball of Hair Rolls Through the Streets of New York City Like a Tangled Tumbleweed

A massive 10-foot hairball has been seen rolling through the streets of New York City in all its tangled glory. Nicknamed “Tumblehair”, the knotty sphere, which represents all the hair that New Yorkers lose to shedding, was a clever marketing stunt created by Uncommon Creative Studio for K18’s new FutureIQ biomimetic hair longevity serum.

To launch K18 Hair’s new product FutureIQ™ – we created a one-of-a-kind giant 10ft hairball made of real human hair representing the 167 billion hairs New Yorkers lose to shedding. Gross? Disgusting? Sure, that may be true but this rolling installation transforms the staggering scale of premature hair aging & everyday shedding into something impossible to ignore.

While the hairball looked like it was rolling around on its own like a hirsute tumbleweed, it was actually being guided by a hidden team.

Tumblehair Also Sheds