Absolut Vodka has co-opted the various global pillow fight events in their new ad “Absolut Protest”, produced in New York by TBWA \ Chiat \ Day, MJZ and The Mill. The commercial features a massive pillow fight between police and protesters.
It’s actually a really great commercial and they have now set the bar for future pillow fights. I expect to see repelling pillow fighters, pillow catapults and pillows dropped from airplanes the next time around. Here’s a high resolution version of the ad.
Here’s more info from The Mill on how the ad was produced.
In January the CBS televsion show CSI:NY “borrowed” the idea of an ubrban Idiotarod from the Carts of Brooklyn Racing Association and last year Bacardi ripped-off The Cacophony Society’s Breakers To Bay Salmon event for one of their commercials. Previously, The Chicago Urban Devils Golf Enthusiasts’ League were “NOT loving it” when McDonald’s co-opted their urban golf event for an ad campaign.
via » RICK!
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[sarcasm]
wait a second – a corporate entity working with a commercial PR/advertising agency to
stealborrow spontaneous & original ideas from the not-for-profit creative & artistic community? is that possible?[/sarcasm]
i prefer to wash down those post-pillow fight feathers with grey goose anyway.
This, my friend, is the work of what they call in the ad biz “coolhunters.” And I’ll bet dollars to donuts some of them are reading this very blog!
They profit off my brilliance. pig fuckers.
Didn’t the SF Urban Iditarod come first in 1994? The CORBA site claims only 2004 as inaugural run.
hmmm … pig fucking.
now that’s a flash mob!
Anyone know the name of the song featured in the commercial?
I am trying to find out the name of the song in the Absolut Pillow Fight commercial.
To answer my own question….the name of the song is “Boum” by Charles Trenet.
I want to know the name of that catchy song!!!
Whoever knows it; inform me please!!
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