A Powerful Environmental Ad Features an Incredible Animation of a City Skyline Carved Into Wooden Stump

German postproduction company PX Group created an absolutely incredible animation that features a computer-generated city skyline that’s carved into a remnant wooden stump of a tree. This short piece was made for the German environmental advocacy group Robin Wood and in partnership with ad agency Thjnk. The message is extremely powerful.

Every day a forest the size of New York is destroyed.

Here’s a behind the scenes short showing how the animation was created.

via Nag on the Lake

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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