Diversity Campaign by UK Department Store Debenhams Features Non-Traditional Models In Their Look Book

A Diversity Campaign by UK department store Debenhams features models who are larger, older or otherwise different from traditional models. In 2012, Debenhams won the All-Party Parliamentary Group (APPG) Body Confidence Award.

By becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks – the imagery in our ‘High Summer Look Book’ turns its back on the industry norm of young thin models. Featuring an amputee, three models over 40 (including one nearing 70), a paralympian athlete and not forgetting our swimwear shot with a size 18 model to celebrate curvelicious women.

“Our customers are not the same shape or size so our latest look book celebrates this diversity. We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies,” said Ed Watson, Director of PR, Debenhams.”

via Slashed Beauty

Photos by Debenhams