Tongue-in-Cheek British Ad Urges an End to ‘Marmite Neglect’

http://youtu.be/mHjssdNNzP0

A “Marmite Rescue Unit” bursts into British homes to rescue neglected jars of Marmite, the notoriously intense British food spread, in this commercial released by the brand. Much like the spread itself, the commercial has resulted in widely divergent reactions—YouTube commenters are divided into those who find it “brilliant” and those who find it offensive. Marmite has also launched an End Marmite Neglect website as part of the campaign. The commercial was created by British ad agency adam&eveDDB.

via BBC, Boing Boing