Sony covers downtown Miami in foam for their latest ad “Foam City”.
– There are 200 Miami inhabitants all recording their ‘Foam City’ experiences
– The ad uses the world’s biggest foam machine – 2.8m in diameter
– 1,000 litres of water are being used to create 2,000,000 litres of foam per minute
– The rate at which the foam is produced would fill an Olympic swimming pool in 24 seconds
– By the end of the shoot it is estimated 460 million litres of foam will have been produced
– To create the perfect bubbles, Allan the Bubble Professor was hired – with over 15 years experience in the bubble business
– The ad uses custom built bubble machines – made to produce odd shaped bubbles
– 18 people are tasked with creating the foam out of a crew of 150
– The advert uses 3 cameras running 80,000 feet of film. This means 16 hours of running time to produce the 90 second commercial
See Previously
– Sony Bravia Play-Doh Bunnies Commercial
– Superballs Invade San Francisco
