Sony Covers Downtown Miami in Foam for Latest Commercial

Sony covers downtown Miami in foam for their latest ad “Foam City”.

– There are 200 Miami inhabitants all recording their ‘Foam City’ experiences

– The ad uses the world’s biggest foam machine – 2.8m in diameter

– 1,000 litres of water are being used to create 2,000,000 litres of foam per minute

– The rate at which the foam is produced would fill an Olympic swimming pool in 24 seconds

– By the end of the shoot it is estimated 460 million litres of foam will have been produced

– To create the perfect bubbles, Allan the Bubble Professor was hired – with over 15 years experience in the bubble business

– The ad uses custom built bubble machines – made to produce odd shaped bubbles

– 18 people are tasked with creating the foam out of a crew of 150

– The advert uses 3 cameras running 80,000 feet of film. This means 16 hours of running time to produce the 90 second commercial

See Previously

Sony Bravia Play-Doh Bunnies Commercial
Superballs Invade San Francisco

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.