The Power of Ridgeline is an imaginative commercial created by talented filmmaker PES for Honda that demonstrates through stop-motion camera work, how six Ridgeline trucks have the combined capacity to contain all the necessary tools, supplies and ingredients to build a tiny house with a planted yard, wooden deck, functioning grill, Koi pond and a banked motorcycle dirt track. The long shot at the end provides the environmental context of each of these amenities.
Here’s my latest spot for Honda – scale-wise, my biggest production to date. It’s premiering on TV tomorrow during the Opening Ceremony of the Rio Olympics. But see it here first! Some details: we shot on Stage 30 at Sony Pictures Studios, the legendary Esther Williams stage (her 700,000+ gallon tank lies beneath the floor). Almost entirely shot in-camera. It’s a mixture of long exposure photography, stop-motion, live-action, and a dash of CGI. The letters were built at a 30 x 50 ft scale and filmed from the rafters. And yes, we constructed an 800 pound fish bag. Enjoy!