Playmobil Hair Bicycle Helmet

LEGO Hair Helmet

Simon Higby of DDB Stockholm and Clara Prior of DDB Copenhagen, worked with Danish development company MOEF, to create a design concept for a bicycle helmet inspired by Playmobil toy hair that could help encourage kids to wear helmets and get excited about bicycle safety.

Scott Beale
Scott Beale

Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. When not running the blog, Scott can be found posting on Bluesky and sharing photos on Instagram.