Movie Theater Uses Marquee to Promote Safety Tips With Cleverly Manipulated Film Titles

Colonial Theatre No Close Encounters

Like movie theaters around the world, the Colonial Theatre in Phoenixville, Pennsylvania had to temporarily shut its doors to the public due. Theater management let their patrons know of the closure through traditional means, though they wanted to also have a bit of fun with it as well. They used their lighted marquee to cleverly manipulate classic film titles so they would promote tips for keeping themselves and others safe.

The theater is also raising funds to re-open when people can go out again.

The expense to an arts organization of a two-week closure is, frankly, staggering. We understand that many other essential nonprofits and businesses are facing identical challenges. The income from daily films and events keeps the theatre going and right now, this income has ceased entirely. That’s where you come in. Volunteers and staff are not only at work fundraising, but they’re also working hard behind the scenes to create some virtual events you can enjoy at home! Be sure to follow us on Facebook, Instagram, and Twitter to get information.