Imperfect Produce, A Subscription Service That Delivers ‘Ugly’ Fruits and Vegetables by the Pound

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Imperfect Produce is a wonderful startup that rescues perfectly good, healthy and fresh fruits and veggies from being thrown away due to cosmetic reasons. The company buys the malformed items at a discount from local farms and passes it along to their customers through subscription delivery. Currently, delivery is limited to the San Francisco Bay Area, but hopefully an ecological solution like this is bound to grow in abundance.

In America, 1 in 5 fruits and vegetables grown don’t fit grocery stores’ strict cosmetic standards — the crooked carrot, the curvy cucumber, the undersized apple — usually causing them to go to waste. Imperfect’s mission is to find a home for these “ugly” fruits and veggies, starting with our produce delivery subscription in the Bay. And because they look a little funny, you get the 30-50% off. Why sign up? You’ll save money, eat healthy, support local farmers and fight food waste and the drought.

The New York Times recently profiled the company.

Imperfect Produce

Imperfect Produce

Imperfect Produce

Imperfect Produce

images via Imperfect Produce

via The New York Times