The insightful native advertising software agency Sharethrough recently launched Hemingway, an online editor that analyzes headlines, scores them using a proprietary linguistic algorithm and offers suggestions about what to do in order to make it have more impact with the audience.
The Headline Quality Score is based on a multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough’s neuroscience and advertising research. The algorithm takes into account more than 300 unique variables, including EEG data and Natural Language Processing, enabling your native ads to capture attention, increase engagement and deliver a stronger impression. …Like the lead paragraph in a news story or thesis in an essay, your headline is your one true sentence: the single most important asset for capturing attention in the feed.
images via Sharethrough
via Product Hunt