Two Scottish legends, Harris Tweed Hebrides and Johnnie Walker Black, have teamed up with Heriot Watt University to create a “smart fabric” that is infused with the “rich malt, golden vanilla, red fruit and dark chocolate tones” of the whisky. The scent, called Aqua Alba, is revolutionary in that it can withstand the trials of dry cleaning without abating. In an interview with Daily Mail, Harris Tweed Chairman Brian Wilson praised the project as being beneficial to the Scottish economic landscape.
This is a very natural partnership of two great Scottish brands with input from one of our cutting-edge academic centres. The more of these partnerships we can promote, the better for the Scottish economy.The early indications are that the finished products are creating a high level of interest in the target markets.”
A video describing how the fabric was made is available on the BBC site.