The Vittel Refresh Cap is an Ogilvy Paris designed bottle cap that raises a reminder flag to help a person stay properly hydrated. There’s no extra effort in setting the reminder as the flag is on a timer that automatically resets every time the cap is turned to close the bottle.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.