photo by Andrew Storms
The Rashtriya Swayamsevak Sangh (RSS) is a Hindu nationalist organization in India that is venturing into the soft drink industry. While that may not be notable, the fact that they are undergoing laboratory testing for a soda made from cow urine is. Considering that the RSS often decry the influence of westernization on their culture and that drinking cow urine is considered healthy in some parts of India, it is an interesting bit of cultural reclamation to promote a very Hindu beverage.
The flavor is not yet known, but the RSS said the liquid produced by Hinduism’s revered holy cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.
Many Hindus consider cow urine to have medicinal properties and it is often drunk in religious festivals.
The drink will be called “gau jal,” the Sanskrit word for “cow water”.
In light of the recent success of the urine-to-water test conducted by the astronauts on the International Space Station, maybe Tang might have some competition for being the beverage of choice for astronauts.