Experience Nothing, A Clever Tourism Ad Comparing Chaotic NYC With the Calm Finnish Town of Padasjoki

In a very clever ad campaign entitled “Experience Nothing” that seeks to increase tourism to the tiny town of Padasjoki in the southern part of Finland, compares the calming peace and quiet of their area with the ongoing chaos and noise in big urban centers like New York City. Come to think of it, it is a very tempting choice.

We offer something from nothing. Welcome to Padasjoki.